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Student Unions & Activities Marketing & Design Office

What we do:

The Marketing & Design Office (M & D) is an internal full-service marketing and design agency that services all of the units and organizations of Student Unions & Activities (SUA).

Marketing and Design Services:

  • Marketing Planning
  • Creative Development
  • Printed Material Design
  • Web Design
  • Public Relations
  • Evaluation

As part of your partnership, you may be qualified to receive Marketing & Design services. This eligibility is determined by your event date as well as M&D projects already in queue. You may also opt to not take advantage of the Marketing & Design Services, whereby no consultation nor services will be rendered.

Roles & Expectations

Clients should expect the following from the Marketing & Design Office:

  • A representative of the Marketing & Design Office (Account Manager) will provide consistent and prompt communication and service.
  • Marketing & Design Office will complete all deliverables as outlined in the approved Marketing & Design Services Request. (do we want to include the warning of pushing back timelines here too?)
  • Based on client's event goals, account manager will collaborate with client planning, implementation and evaluation of marketing strategies as outlined in approved Marketing & Design Services Request.

Marketing & Design Office expects the following of clients:

  • Client will prepare goals to guide marketing development.
  • Client will be responsible for assigning one specific contact from MPAC that will serve as contact for M & D staff.
  • Client will contact their assigned account manager first before seeking assistance from other M & D staff.
  • Client will route any drafts to all necessary parties for approval. (do we want to require proofing list as part of request?)
  • Client is responsible for initial writing and editing copy for each medium as well as final proofing & approval.
  • Client is responsible for maintaining and documenting marketing line items of overall budget.
  • Client will honor all due dates as specified in the approved Marketing & Design Services Request.
  • If client misses due dates, the Marketing & Design Office is not liable for any consequences of later delivery. Due to missed due dates, the Marketing & Design Office may eliminate services as stated in the approved Marketing & Design Services Request.

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